Digital privacy is no longer optional, it’s the foundation of modern marketing. In this guide, we’ll explore how brands can thrive in a cookieless, regulation-heavy world by embracing real-time, first-party data strategies.
The State of Privacy in 2025
GDPR, CCPA, and new global standards have changed how customer data is collected, stored, and activated.
Third-party cookies are nearly extinct.
Transparency, consent, and security are now baseline expectations.
Challenges for Marketers
Harder to track users across platforms.
Rising ad costs with reduced signal quality.
Consumers demand personalization and privacy.
Ontarget’s Approach
Unified Profiles: Merge customer data into one privacy-safe record.
Zero-Party Data Workflows: Collect data customers choose to share.
Consent-Ready Segmentation: Build audiences compliant by default.
Actionable Steps
Audit your data collection for compliance gaps.
Prioritize first-party and zero-party data.
Activate real-time audiences across channels.
Test privacy-first personalization strategies.
