Skincare Brand, a fast-growing e-commerce company, struggled with customer churn and low repeat purchase rates. By implementing Ontarget’s real-time CDP, they achieved a 38% increase in retention within just six months.
The Challenge
High churn, low visibility
Before Ontarget, XYZ Brand faced:
Lack of unified customer profiles → fragmented data.
Limited segmentation → generic campaigns.
Difficulty retargeting churn-risk customers in real time.
The Solution
Real-time segmentation & activation
Unified Profiles: Combined purchase + behavioral data into a single source of truth.
Predictive Segmentation: Identified high churn-risk customers using AI-driven models.
Omnichannel Activation: Personalized campaigns across email, SMS, and paid ads.
The Result
From churn to loyalty
Retention rate increased by 38%.
Repeat purchase frequency up by 21%.
Customer LTV improved by 26%.
ROI on ad spend doubled within 6 months.
“Ontarget gave us the clarity we needed. Now, we know exactly when and how to re-engage customers”
Adan J, Head of Growth at Skincare Brand
Key Learnings
What other e-commerce brands can take away
✅ Unified data = fewer blind spots.
✅ Predictive segmentation = smarter retention strategies.
✅ Omnichannel personalization = better customer experience.
✅ Privacy-first compliance = long-term trust.
