Scaling Retention with First-Party Data

Guide

7 min read

Oct 14, 2025

Scaling Retention with First-Party Data

Guide

7 min read

Oct 14, 2025

Scaling Retention with First-Party Data

Guide

7 min read

Oct 14, 2025

Scaling Retention with First-Party Data

Guide

7 min read

Oct 14, 2025

Why retention is the new growth lever

Customer acquisition costs are rising, privacy rules are tightening, and brands can’t rely solely on ads to grow. The key to sustainable revenue in 2025 is retention powered by first-party data.

Join our experts as they reveal:

  • How to collect, unify, and activate consented first-party data

  • Tactics to segment and personalize across lifecycle stages

  • Real-world case studies from high-growth e-commerce & subscription brands

+38% Retention

+38% Retention

+38% Retention

+26% LTV

+26% LTV

+26% LTV

2.1x ROAS

2.1x ROAS

2.1x ROAS

Meet Your Hosts

Chris Henry

Head of growth at Ontarget

Chris Henry

Head of growth at Ontarget

Chris Henry

Head of growth at Ontarget

David Stevens

Retention Lead at XYZ

David Stevens

Retention Lead at XYZ

David Stevens

Retention Lead at XYZ

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